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Apple Finally Put the ‘Pro’ Back in the MacBook

Photo: Tiffany Hagler-Geard/Bloomberg via Getty Images

For years, it felt like Apple was ignoring pro users with its laptops. After the company’s ‘Unleashed’ event today, where the company unveiled the next-generation MacBook Pro, however, it’s clear that Apple is back on form — and cares about pro users more than ever.

When Apple last did a major refresh of the MacBook Pro, many felt that it was a disaster, including myself. The…




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Owen Williams

Owen Williams

Fascinated by how code and design is shaping the world. I write about the why behind tech news. UX Manager @ Shopify.

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