Apple is Rewriting the Processor Rules
Apple’s new M1 Pro and M1 Max put Intel on notice
There should be a word for finding the unexpected in unsurprising things. That would help me describe the feeling I had today when Apple revealed its next-generation Apple Silicon processor that almost everyone knew was coming.
The surprises were threefold. Let’s start with the minor one: Apple did not introduce the M1X or M2. It went with M1 Pro (something I should’ve seen coming). The second surprise was the introduction of the third piece of Apple Silicon: the M1 Max. The third surprise is the astonishing performance claims Apple is making for its newest chips.
Pro performance was always expected for the next generation of M1 chips, but Apple is positioning the M1 Pro and M1 Max as — dare I say it — Intel killers.
Halfway through the 50-minute presentation, Apple took us on a mind-boggling deep dive through the new silicon’s architecture and performance gains.
