Apple Wants You to Taste the Rainbow

Apple’s spring event was packed with colorful products and a lot of M1

Yes, these are Macs. The new M1-running iMac, to be precise. Photo: Apple

Not since Apple’s late-1990s cotton-candy computer world vision have I seen such a joyous color explosion from Cupertino. The new slim, tall, 24-inch iMacs (starting at $1,299) should be imposing, but thanks to the Apple silicon M1 heart and a stunning array of colors that run from white to green with pink in between, they’re a cheerful bunch of macOS Big Sur–running confections.

According to my informal Twitter poll, these radically redesigned iMacs were an Apple Spring Event highlight, falling right behind the M1-running iPad Pro.

For those who missed Tuesday’s event, I counted a total of four major new products:

• AirTag
• New Apple TV Siri Remote
• M1 iMacs
• M1 iPad Pros

There were a few notable odds and ends, like the new Magic Keyboard with Touch ID that’s designed to live with the new iMac. An updated Apple TV with the A12…