Turntable.fm Reminds Me How Much Fun the Web Can Be
What happens when your favorite dead product rises again
Usually the first email I open in the morning doesn’t make me scream out “HOLY SHIT!” But “Hey! I plugged in the Turntable servers” will do that to you. It was Billy Chasen, Turntable’s OG founder and CEO, and the email included a password, which I immediately mashed into my web browser. You see, Turntable.fm was the Clubhouse of a decade ago: a bunch of social features that nailed the serendipity of being together in a novel manner while breathing life into a familiar format.
Music, as it became digital, also became lonely. The trade-off in having all the world’s recorded tunes up in the cloud was that a communal experience transformed into a solitary one. Single-player mode. Not because of consumer preferences but because of DRM, label negotiations, and dollars. Turntable immediately brought back the listening party. And it was super fun.
It was spring 2011 and the links started getting passed around. Join me here, now—a late Friday night with just some nerds spinning old-school hip-hop songs from our teenage years. Then some more people. And some more people. And some more people. And before you know it, Union Square Ventures is leading a round and I’m an angel investor in my favorite new product.
