How Much Can Microsoft Afford to Change Windows?
Pondering the next Windows 10
Published in
3 min readJun 2, 2021
Windows isn’t software. It’s an iconic entity that’s allergic to change. Think of it as a cherished work of art that needs regular upkeep: Everyone is happy with the brighter colors and fresh shine, but no one is pleased with the redrawn contours, painted over a blemish, or poorly recreated visage.