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It’s Time For ‘Maximum Viable Product’

Stop adding new features before you ruin your app

“Feature creep” messes up a lot of good software.

We’ve all seen it happen to our favorite apps. We get an early version, we thrill to it; it does exactly what we want. We’re in love.

But then, over the years, the developers and product folks start cramming in more…



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Clive Thompson

Book Author

I write 2X a week on tech, science, culture — and how those collide. Writer at NYT mag/Wired; author, “Coders”.