It’s Time For ‘Maximum Viable Product’

Stop adding new features before you ruin your app

Clive Thompson
Debugger
Published in
6 min readApr 18, 2022

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“Feature creep” is gonna be the name of my next band

“Feature creep” messes up a lot of good software.

We’ve all seen it happen to our favorite apps. We get an early version, we thrill to it; it does exactly what we want. We’re in love.

But then, over the years, the developers and product folks start cramming in more…

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Clive Thompson
Debugger

I write 2X a week on tech, science, culture — and how those collide. Writer at NYT mag/Wired; author, “Coders”. @clive@saturation.social clive@clivethompson.net