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Lenovo Is Taking On All Comers
The venerable brand is stepping out with cutting-edge laptops, tablets, display tech, and audio
Few tech companies have as storied and long a history as Lenovo, the brand that started as IBM in the early 20th Century, helped launch the personal computer space in the 1980s, and defined the laptop keyboard for future generations.
IBM as a cloud and enterprise solutions business remains, but the computer and laptop company that defined personal computing for a generation has been owned by the Chinese company Lenovo for 15 years. It’s rarely mentioned in the same breath as Apple, Microsoft, Google, or Amazon, but Lenovo is increasingly competing in all the same categories — even smart displays.
Maybe it’s because Lenovo never holds a product launch event (virtual or in-person), choosing instead to, as it did on Wednesday, quietly launch almost a dozen products in multiple categories.
There are laptops, tablets, monitors, Edge-computing AI technology, and even Lenovo’s first pair of wireless Bluetooth earbuds. Some devices gently nudge the state of the art forward, others lean a little harder into innovation, and a few look like reinterpretations of competitive devices.
