The Colorful Future of E-Reading Is Finally Here

The Pocketbook Color is a promising device, although it’s not flawless

Angela Lashbrook
Debugger

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Illustrations (unless noted): Rebekka Dunlap

Color E Ink has long been the white whale — terrible pun not exactly intended — of e-reader technology. So when I heard about the Pocketbook Color, the first color e-reader for consumers available outside of China, I wanted it immediately.

I read at least a book a week, many of them on my Kindle, and it’s profoundly sad to see a grayscale version of what is actually a stunning, glittering cover illustration like those on Stan Parish’s Love and Theft or Ella Berman’s The Comeback. During the pandemic, the number of books I read on my Kindle has soared, as publishers who typically send me paper copies have been forced to send me digital copies instead.

Despite the maxim that you shouldn’t judge a book by its cover, almost all of us do. Book covers are a vital part of the reading experience, and yet, with every other e-reader, they’ve been diminished to a dismal, soul-sucking gray. Any other images, such as maps in fantasy novels, portraits in biographies, illustrations in children’s books, and comic books are rendered practically pointless by the muddy black and white reproductions available in the Kindle and other e-readers.

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Angela Lashbrook
Debugger

I’m a columnist for OneZero, where I write about the intersection of health & tech. Also seen at Elemental, The Atlantic, VICE, and Vox. Brooklyn, NY.