The Future of Gadgets Is Monthly Subscriptions
Paying all at once is going out of fashion
When I found myself slapping the refresh button last week, trying to snag a preorder for an Xbox Series X console, I found myself surprised by a choice right on the buy page: Would I like to subscribe to the hardware, rather than pay the full price up front?
The choice seemed simple enough. Instead of paying $500 outright, I could pay $34.99 per month and get an Xbox Series X console. While subscribing to an Xbox isn’t a new offering, it’s the first time it’s been front-and-center on the product page during a launch.
For the $34.99 monthly fee, Microsoft also provides access to its new on-demand game service, Game Pass Ultimate, which allows you to play over 100 games like Halo without paying for those outright, either. That subscription is usually $24.99 per month.
Being offered this choice caught me off guard because consoles are expensive up-front investments, and I had never contemplated subscribing to hardware before this. For an extra $10 a month on top of Game Pass Ultimate, which I’d already be paying for anyway, Microsoft is throwing in the…
