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The Internet Is an Amnesia Machine

How history will remember the Baby Yoda plague of 2019

Photo: Jimmy Nguyen/Unsplash

There was a time when I didn’t know what a Baby Yoda was. Then there was a time I couldn’t go online without reading about Baby Yoda. And now, Baby Yoda is a distant, shrugging memory. Soon there will be a generation of people who missed the whole thing and for whom Baby Yoda is as meaningless as it was for me a…




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Simon Pitt

Simon Pitt

Media techie, developer, product manager, software person and web-stuff doer. Head of Corporate Digital at BBC, but views my own. More at

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