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The iPhone 12 Mini Isn’t a Top Seller — and That’s Just Fine for Apple

Apple finally created a phone for people who don’t really care about phones

Photo: James D. Morgan/Getty Images

There’s been a lot of chatter lately about the iPhone 12 Mini failing to reach Apple’s lofty sales goals, selling well below estimates and well below competing phones. At first glance, this seems like evidence that Apple…




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Ernie Smith

Ernie Smith

Editor of @readtedium, the dull side of the internet. You may know me from @ShortFormBlog. Subscribe to my thought machine:

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