What the Apps Ukrainians Are Downloading Tell Us About Their Situation

Staying connected to make sure the truth doesn’t stop at the border

Enrique Dans
Debugger
Published in
3 min readMar 18, 2022

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IMAGE: A screenshot of the app Air Alarm, used in Ukraine to get information about air strikes, shelters, etc.

At the beginning of the Russian invasion of Ukraine, the country’s Minister of Digital Transformation, Mykhailo Fedorov, asked Elon Musk to send Starlink satellite transmission equipment, which Musk agreed to, later sending more and opening up the satellite coverage over the country. A key request for a Ukrainian government characterized by the presence not only of Fedorov himself, 31 years old and the founder of a digital marketing startup, but also of other young people well-versed in the use of communication technologies.

As a result of the installation of this communications equipment, which, as Musk himself warned, must be used carefully to avoid becoming a target for attacks, the Starlink application that allows connection to these antennas to obtain coverage on mobile devices has become the most downloaded app in Ukraine, given the widespread destruction of infrastructure and the obvious difficulty of achieving connectivity by other means.

For someone like me, who belongs to a generation of Spaniards that has never lived through war, the idea of being subjected overnight to a situation that requires new apps for a matter of survival is hard to imagine. In fact, Starlink’s app replaced another app, Air Alarm Ukraine, in the lists of the most downloaded apps in Ukraine. That app provides users not only with air raid warnings, but can also provide the location of shelters on Google Maps, and in addition, connect with the security services, the defense ministry, a helpline, and other vital aids.

Other popular apps being downloaded in Ukraine at the moment are news and alerts, instant messengers such as Signal and Telegram, a personal digital identification app, video conferencing apps such as Zoom and Google Meet, Google Translate, and others ranging from entertainment (books, games, etc.) to financial apps, payment apps, and VPNs. In Russia, on the other hand, it seems clear that people are trying to obtain information from outside the country, unfiltered by the very strong iron curtain set up by Vladimir Putin: Up to twelve of the twenty most downloaded apps in the country are VPNs.

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Enrique Dans
Debugger

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)